At Strive, we help people take control of their financial future. Whether you’re thinking about slowing down, retiring well, supporting your children, or just making sense of your pensions, we’re here to help you do it with clarity and confidence.
Strive was founded by Tom Johnson, an experienced Financial Planner with over a decade in the profession. Before launching Strive, Tom was a Director at one of the UK’s top 20 financial planning firms (ranked by the Financial Times), where he advised a wide range of clients from business owners and professionals to families looking for clarity around retirement, tax, and legacy.
Strive is built around one cornerstone:
Strive for balance. Enjoy today. Provide for tomorrow.
That’s what true financial planning should deliver.
This is about simplicity. It’s about people. It’s about giving them confidence in their decisions, clarity about their future, and the freedom to live fully in the present while knowing tomorrow is secure.
At Strive, we take time to understand what matters to you. We help you plan your retirement, simplify your pensions, reduce tax, protect your family, and build a life you can enjoy now, not just someday.
This isn’t about selling products. It’s about building plans that work, for your goals, your lifestyle, and your family.
We’re not here to impress you with complexity.
We’re here to help you feel confident about your money, and the future you’re building.
